That year Andrew wanted to celebrate the 60th anniversary of his family business with a very special Christmas promotion. It would highlight the company's links with the local community, the friendlines of his staff and showcase the store's most popular jewellery from ALL the key suppliers. And yes, Andrew also wanted this promotion to be profitable.

Working together with Andrew with additional content provided by Chalfen, Hot Diamonds, Alfred Terry, Clogau, Ortak and Lady Heart we created a bespoke 16 page booklet. Delivered to all households in the catchment area, its success exceeded all expectations. Most products generated many repeat sales. All this in just a few weeks.

Read how you too can create a similar promotion.